This conference will be a mix of inspirational talks and hands-on workshops by Leading practitioners in design, Pioneers from the industry, Management gurus, Social innovators and many industry ux folks
Dan is a Principal Consultant at Apogee, as well as the co-founder of the UX Hong Kong conference. He has been involved in the UX field for over 20 years, and has been based in Hong Kong for over 18 years.
Dan has lectured about usability, user-centred design, and user experience globally. He co-wrote The Usability Kit, an implementation guide providing best practices and guidelines for usability teams, and he holds a Bachelor of Science in Information Management from Melbourne University in Australia.
He was the Vice President of the UX Professionals Association (UXPA) International and is also on the Editorial Advisors Board of Rosenfeld Media. He recently published a book on Global UX with Whitney Quesenbery.
Keynote and workshop
Designing meaningful project work - from sleepwalking to sparkle
People face frustrations in work today that are fundamentally getting in the way of our ability to deliver on meaningful work. Corporate structures are badly designed and projects often prevent people from being able to do their best. Businesses are left confused after being fed a constant flow of buzzwords like ‘innovation’, ‘user experience’, ‘design thinking’, and ‘creativity’, and projects are not designed or staged to enable people to practise fundamental skills (skills that help us facilitate delightful and fulfilling experiences for people).
Project teams suffer from a variety of issues: they lack time; they lack a clear vision; project requirements are poorly articulated; and communication gaps create barriers between disciplines. Often, too many features are implemented that have no immediate value and don’t meet an urgent customer need.
In this workshop, we’ll provide an open forum to share our collective work stories and produce an ideal project journey that reflects our ideas on how we can design more meaningful work.
What a successful project does and does not do
Undefined and misguided project stories and goals
Approaches to dealing with common frustrations that arise within projects
Critical questions you need to ask at the start and throughout the project to stay focused on the core value of your offering
Project artefacts for smoothing project communications.
Shane Morris Automatic Studio, Melbourne, Australia
‘Shane Morris is one of Australia’s most respected user experience design professionals. Beginning his career in the early 90’s, Shane has had experience in small and large organisations, working as a consultant and in-house. He was a General Manager and Principal Consultant at The Hiser Group, one of the world’s first commercial usability consultancies, and later became one of Microsoft’s first User Experience Evangelists.
These days he runs Automatic Studio, a small digital product design agency with clients such as Cochlear, Microsoft, Telstra and Westpac. Shane has a particular focus on mentoring and coaching user experience teams, and has spoken and taught around the world on interaction design and user experience.
Shane holds a Master’s degree in Cognitive Science, and is a 5-time Microsoft Most Valued Professional. Automatic Studio’s work has been recognised with Australian Good Design awards, and Australian Mobile Awards, among others.
“Switching on my ears - Designing an assistance device for cochlear implant recipients” (Keynote)
Designing a bespoke hand-held device can be challenging enough. Now add a requirement for the device to be appropriate for an audience from five year-old kids to ninety five year-old retirees. Then, to top it off, what if the device can control one of its user’s five senses?
Automatic Studio has been lucky enough to work with Cochlear Ltd for the last 5 years on a variety of initiatives designed to assist individuals, carers and clinicians to restore and manage the hearing of deaf and hearing-impaired people around the world. In this case study, we’ll follow the physical and digital design of Cochlear’s latest generation Remote Assistant device. We’ll look at the challenges of coordinating industrial design, ergonomics, electronics, embedded software design and user interface design for a device comprising both physical controls and a digital screen – all designed to fit in the palm of your hand. Along the way, we’ll also discuss Cochlear’s approach to user centred design and provide our tips for integrating user experience practices into an organisation with a reputation for world-class engineering and a daunting duty of care.
“Scenario-based Design” (Workshop)
When we design new user experiences we change the things people do, or the way people do things – we change behaviour. However, if we want to change people’s behaviour, then we need to be able to envision, share, refine and validate those new behaviours in the full context of users’ lives. That’s where scenarios come in.
Scenarios are stories that describe people living with our products. By drawing on our shared cultural tradition of storytelling, scenarios provide a compelling, insightful and approachable way to understand issues of context, motivation, usability and emotional response in our products. They are our first designs.
In this workshop you’ll learn to create scenarios and other types of stories to identify product opportunities, form design hypotheses and focus the design and evaluation of new user experiences. Drawing on your existing ability to tell a story (trust me!), we’ll cover character development, motivation, internal dialog and story arc - all in the context of creating great user experiences.
In this hands-on workshop you will spend time trying story-telling techniques and sharing your experiences. See for yourself how valuable - and fun - it is to integrate scenarios into your user experience design practice.
Bill Albert is Executive Director of the User Experience Center at Bentley University. Albert brings more than 15 years of experience in user experience research and design to his role leading the center. He has expertise in user interface design, information architecture, qualitative and quantitative research techniques, and user experience strategy. Prior to joining Bentley, Albert was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-doctoral Research Scientist at Nissan Cambridge Basic Research. Albert is currently an adjunct professor in the graduate program in Human Factors in Information Design at Bentley University. Albert is Co-Editor in Chief of the Journal of Usability Studies.
Albert co-wrote (with Tom Tullis) the first book on usability metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (first edition 2008, second edition 2013). He also co-wrote (with Tom Tullis and Donna Tedesco), Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies in 2010.
Albert received his BA and MA degrees from the University of Washington (Geographic Information Systems) and his PhD from Boston University (Spatial Cognition). He completed a post-doc at Nissan Cambridge Basic Research.
“Keys to a Successful UX Career” (Keynote)
Have you ever wondered how to make a bigger impact on your organization or simply get noticed by senior management? This presentation will share some insights on how to move your UX career to the next level. As the head of the User Experience Center (UXC) at Bentley University, one of the largest UX graduate programs in the world, I have had the unique perspective of helping many students who are starting to build a career in the user experience field. I will share some ideas on how to advance your UX career and common mistakes to avoid. For example, I will discuss how to choose the right projects, effective ways to present your work, and how to champion for user experience within your organization.
“Incorporating Quantitative Research Techniques into your UX Toolkit” (Workshop)
The goal of this workshop is to introduce a variety of quantitative UX research methods that are often overlooked during the user-centered design process. Most UX researchers rely heavily on qualitative methods. However, quantitative techniques offer additional insights and provide the necessary data to make the right decision and business decisions. The workshop will review how to collect, analyze, and present the most popular UX metrics. The workshop will also introduce some lesser known, but highly effective UX metrics. The workshop will also touch on quantitative techniques such as open/closed card sorting, surveys, unmoderated usability testing, and first click testing. The workshop will conclude with a discussion on how to integrate these quantitative techniques into your design process. Together, these quantitative techniques will expand your UX toolkit and make you a better-rounded UX researcher.
Steve Fadden works as a user researcher with Analytics User Experience at Salesforce. He also serves as a lecturer at the School of Information (I School), University of California, Berkeley. He received his Ph.D. in Engineering Psychology (Human Factors) from the University of Illinois in 1999, where he studied cognitive and perceptual factors associated with navigation (especially head-up display design), air traffic control, reading, and task switching.
His has worked in industry, consulting, and academic environments, serving in individual contributor and management positions. Steve has had the opportunity to experience working in a number of development environments, from waterfall to agile, in domains as diverse as consumer transactions, financial operations, intelligence and security analysis, and aviation and transportation.
Steve is passionate about education and mentoring, and has worked with a number of clients and organizations to research and develop solutions to address the needs of diverse learners (such as students with disabilities and those from underserved environments).
“Embracing a Team Approach to Research in an Agile World” (Keynote)
Rapid development approaches like Agile can be a blessing and a curse for UX practitioners who want to do their best work in the best possible way. It takes time to fully understand the problems and potential solutions we create for our end-users. However, the time we spend on comprehensive research, design, and development can delay the progress our organizations ultimately make. How do we contribute to the development of good products and solutions without delaying our teams? A flexible and team-centered approach to UX research can help provide a solution.
“Research Techniques for Agile Teams” (Workshop)
Do you work in a rapid development environment? Do you want to help your team gain insights about your end-users, their needs, and your designs? Whether you’re a designer, engineer, manager, or a researcher in need of a refresher, this workshop will help enhance your research abilities. We will explore qualitative research techniques including in-person and remote methods, as well as synchronous and asynchronous activities. The workshop includes techniques that work well with cross-functional teams, including activities to develop group observation, analysis, and synthesis skills. In addition to research methods, we will also discuss tips for research-related activities such as recruiting and reporting, and engage in a discussion to talk about current challenges and share effective practices.
Chloe is a passionate digital creative director, designer, researcher and strategist who's spent over 17 years designing digital experiences for the Australian and American markets.
She spent her first 8 years in the industry working for Australian and U.S. clients on e-learning games and consumer sites.
The next 8 years were spend in New York as a UX design consultant and Principal Creative Director at Catalyst Group designing digital experiences, products, and design systems for over 40 major brands—most notably Christie’s, Accuweather, Cablevision, Hearst Corp., Scholastic, MSN, Redbox, Time Inc. and The College Board. And now she's about to celebrate her 1st anniversary as Creative Lead for Digital Customer Experience at ANZ, Australia.
Her work has received over 20 awards including 1 DEMOGOD award and 2x Webby awards for the digital account hub Manilla.
Academically, she holds a B.Design (Visual Communication) degree and lectured in Visual Communication from 1998 - 2006. Her most recent M.Design (Research) degree thesis investigated the use of mobile apps to encourage deeper and more emotionally rich learning experiences in museums.
“From the heart - how to use empathy to fuel innovation.” (Keynote)
We are all unique. We can feel inspired and hopeful; desperate and dissatisfied. That’s the human condition. We are simultaneously driven by a deep need for meaning and purpose; and the desire to feel good. In this talk I want to share an approach for designing “from the heart” that will help you use empathy to dig deeper into the motivations and desires driving your “users” and open up your intuition to inspire opportunities for innovation.
“Use empathy to innovate at scale” (Workshop)
This workshop will teach you how to sharpen your powers of empathy and intuition. It will show you how designing for individuals can inspire solutions of great depth and when at scale, also great breadth.
Samir Chabukswar is the founder and CEO of YUJ Designs. For well over 15 years,
Samir has successfully led design teams that have delivered par excellence user
experience to customers worldwide, including many Fortune 500 companies. He has
been involved in the design and management of over 1700+ user experience projects
across a variety of products and domains.
Samir is passionate about building high quality design teams and mentoring designers.
He has led YUJ Designs with the same vigor to make it one of the leading UX studios
in India, and has become a recognized leader in the field. He is a frequent speaker at
national/ international conferences and has authored publications.
During his career as an Industrial Engineer in the 90’s Samir has led projects that
employed concepts of Just in Time (JIT), Lean Production Systems, Business Process
Re-engineering (BPR), concepts that are now being applied to software development.
Samir holds a Masters degree in Industrial Engineering (Human Factors) from
Clemson University, US, an advanced degree in Business Administration and a
Bachelors degree in Industrial Engineering.
“The Business of Design: where is it heading?” (Keynote)
Multiple factors, big and small, simultaneously are impacting the way people are
experiencing technology around the world. Its impact on India is significant. Latest
technology is available at the same time as that of the world, and digital technology is
available to a large population, not just a few early adopters. Because of these rapid
changes, trends are emerging that will have an impact on the business of design.
What are the trends we see emerging? How do these trends impact us as designers,
design practices, businesses? What is the extent of the impact?
The speaker will talk about the trends that he sees emerging and its impact on
Gregorio Convertino Informatica, Redwood City, USA
Gregorio Convertino is a Principal User Researcher at Informatica (Redwood City, USA). Since 2013 he leads UX research on Informatica's novel products for data analytics by business users such as REV. His research work focuses on User Experience (UX), Human-Computer Interaction (HCI), Information Visualization, and Collaborative Computing.
Before Informatica, he has worked as researcher at Xerox PARC (USA) and Xerox Europe (France) and taught graduate HCI courses at two universities. He has a PhD degree in Information Sciences & Technologies (HCI) from Penn State University (USA) and has generated about 9 US patent applications and 50+ peer-reviewed research publications.
Victoria Stanbach Informatica, Santa Cruz, California
Current Position: Visual Design Manager, Informatica
Previously worked for Sonopia, AgileTV, Electronic Arts, Intel, Apple, Microsoft
Masters of Art Degree in Visual Communication Design from University of Washington, Seattle, WA, 1994
Bachelor of Arts Degree in Graphic Design from University of the Arts, Philadelphia,
“VX: The Importance of Visual Design in UX” (TED Like Talk)
I will talk about my 25 year career being a Visual Designer for user experiences. From
designing for MSN and one of the first shopping web sites to developing innovative
data integration applications, my insight in the evolving world of UX design and how
Visual Design and the Visual Designer plays a crucial role in creating a successful user
I will also cover some best practices in VX design such as Visual Languages, Brand
Extension in VX, Accessibility, and Following a Vision.
Srinivas Mohan Indian Artists Computer Graphics Pvt. Ltd, India
Visual Effects Supervisor
He is a Visual Effects Supervisor from India with 15years experience. Vfx supervisor for the blockbuster film Bahu Bali which is the most expensive film so far in India. CEO of the company “INDIAN ARTISTS Computer Graphics Pvt. Ltd.” which has won 3 National Film Awards(Indian Oscar) for the Best Visual Effects for the films “MAGIC MAGIC Stereoscopic” in the year 2003, “SIVAJI – THE BOSS” in 2007 and “Endhiran The Robot” in 2010.
Honors & Awards:
3 Indian National Film Awards (Indian Oscar) in 2010 for the film “Endhiran The Robot” in 2007 for the film “Sivaji The Boss” in 2001 for Stereoscopic film “Magic Magic”
FICCI Frames 2011 – “Endhiran The Robot” IIFA awards in 2011 – “Endhiran The Robot” Star Screen Award in 2011- “Endhiran The Robot” Global Indian Film & TV Honor in 2011- “Endhiran The Robot” William & Mary Global Film Can Award- “Endhiran The Robot”
He co-founded a tech startup named Bookpad Inc. which got acquired by Yahoo!.
An entrepreneur and a user experience designer. New product development is
his passion and forte. In the last 4 years he worked with startups and fortune
500 companies (Cognizant, Microsoft, Symantec etc.), building products for
His entrepreneurial background goes all the way back to college where
he teamed up with friends and worked on various business ideas, one of
which is a design services firm called Purpleleaf which went on to do projects
for clients like IIM Ahmedabad.
He was also the president of the Entrepreneurship development cell at IIT
Guwahati, leading a team of students on various entrepreneurial activities. He
is a Kairos fellow and happens to be a part of the first delegation from India
that was invited to the Kairos summit (Kairos is a worldwide student network
He has graduated from the Indian Institute of Technology Guwahati with
majors in Design.
Adam is Director of User Experience at Software AG. To drive the co-innovation with
customers he has been spreading the ideas of user centricity and innovative culture to
teams from R&D, HR, data center and to the executive board. He has influenced teams
into a more collaborative, user-facing culture, which automatically improves the quality
of the products.
He has lectured at conferences, in schools and at universities, teaching an easy way to
solve difficult problems quickly, creatively and collaboratively.
Adam is father of two girls and is passionate about learning new things every day. He
is crazy about endurance sports, fitness and minimalism in everyday life.
“Change three little things and create products that everybody likes” (Keynote)
I will show you how three small changes in the development process can have a huge
impact on the product quality and make everyone feel good: the end users, product
managers, developers and designers.
This approach was refined with teams around the world. It embraces the essence of
modern innovation methodologies such as Design Thinking, Google’s Design Sprint,
etc. while being simple and operable.
“Learn fun methods and create products that everybody likes without feeling like you’re working” (Workshop)
In this hands-on workshop I will show you the most effective, innovative methods which will help you solve real world problems quickly, collaboratively and with a lot of
You will learn techniques to understand the real customer problems and to build the
simplest possible solution.
In the end you will go home with a new toolkit of methods to solve your future
TS Balaji, TS as most people call him currently serves as the Executive Director for
Converged Services and User Experience within Cox Communications Inc. He leads
the digital experience; insights & analytics function within Cox Communications.
Prior to joining Cox Communications TS was leading various domains within the User
Experience group at Sprint.
He was critical in launching products like Mobile TV, in
driving cost out of the business through redesign of IVRU and creating strategies
through cross channel and multi channel approaches to Digital experiences.
TS has a Masters in Industrial Engineering from Louisiana Tech University and an
MBA from Darden School of Business at the University of Virginia.
“Big Data: The changing landscape of User Experience” (TED Like Talk)
This presentation will bring big data into the context of UX by describing how big data
can inform UX focusing primarily on UX strategy. Quantitative models help make the
experience be tangible by developing testable, causal relationships between product
features and business outcomes (e.g., feel of product and product satisfaction), going
beyond descriptive statistics for each feature and attribute. In this way, decision makers
know where to make an investment that provide tangible returns to the product or
As Chief of Experience Design, he is responsible for anchoring new engagements,
building strategies and teams that help our customers – most of them fortune 500 -
create winning solutions to business challenges. At office, his top operational priorities
are design management, bringing structure, aligning strategies to goals, transforming
talent through training, craft processes for culture of directed growth.
He enjoys taking up wide range of projects at any time – enterprise application,
comsumer sites and devices or innovation stints to create impactful designs. When time
permits he would write, track advances in UX practice, trends or conduct workshops.
“Experience design - going beyond apps
Reimagining end to end customer experience” (Workshop)
Businesses are evolving at a rapid pace, and so are people’s lifestyles. So far we have seen UX focusing mostly on user interfaces but the experience of the customer has many touch points that start before and go beyond apps.
Organizations that are investing in end to end experience are reaping great dividends - enhanced customer satisfaction, reduced churn, increased revenue, and greater employee satisfaction.
Through this workshop, we will learn how to scrutinise user journeys, analyse touch points, detect users unmet needs and conceptualise design interventions that businesses would least expect.
With concepts like inter-connected products, internet of things, digital experience and driverless cars around the corner, this workshop could help designers broaden horizon of opportunities and instrumental to show true value.
Hitesh Ruwala Endeavour Software Technologies, India
Hitesh is head business practice of Endeavour Interactive. He works with clients to make their design and UX great by paying attention to past, present and future customer behaviours, motivations and aversions.
Hitesh had built high performing teams, establishing design practices, mentoring and growing the next generation of designers, design interfaces and experiences.
He drive’s strategic discussions at the highest level, focusing first on user needs to inspire product innovation for business objective.
As former co-founder of the design teams for Kyocera India (later acquired by Mindtree) and Runine Design Consultancy, He has been building great skills to build teams, execution and communication.
An avid advocate of Design Entrepreneurship, He has shared his “Co-Creation” approach across forums at Technology conferences, UX India Conferences and more in India and US.
Expertise in: Connected Experiences, Device and Wearable Experiences, Web Experiences, Product Roadmap and Business of Design
Hitesh mantra is - Connect. Communicate. Revive
“UX strategy is a Business, how?” (Workshop)
We are in an age where expectations of user experiences is high in a digital solution.
Yet the challenge is, how do we ensure that our next design solution is moving up the
success prediction? To achieve this, we need to bring thought process to integrate UX
design with overall organization’s strategy, to win business and end user objective.
In this high energy workshop, Hitesh Ruwala will share some of the example of user
experience strategy integration with business priorities by introducing basics of
business models, UX strategy alignment and how to present to executives, to top and
bottom line growth.
This workshop will help you in learning:
How an expanded notion of content centric story is critical to predict success of
user experience and business goal
Where to tailor UX strategy to the business priorities that senior executive loves
How to define UX elements and it’s mapping with business and end user goal
Atul is a Design strategist who has designed variety of products, Physical and virtual.
He has built, mentored & managed design teams in his over 20 years of work
He is presently managing the UX team at Informatica Bangalore.
He is a believer of involving users through the design process to create delightful
products that claim success in the market.
He likes experimenting with innovation tools, and practice design thinking in order to
deliver higher value to the customers. Today’s design solutions would be more of
systems solutions rather than standalone products, Atul with his wide experience
across design fields brings innovative solutions. He has organized and conducted
various innovative design workshops, UX trainings and was part of various
“Business of Data: Designing for making business sense out of Data” (Workshop)
This workshop introduces the participants to following themes.
What is Data and Big Data
How businesses could harness the data for business benefits
How creative designers could contribute to data driven value.
How to handle data in your applications
Basics of data visualization
Participants would be working on a small hands on exercise related to data.
Alexander is a career design researcher with strong 'right brain' slant to his work. From
a Research Fellow for educational technology to a Senior Design Researcher at
Microsoft, from Buddhist psychology to HCI, Alexander brings a unique background to
his current work in Design Research for Women's Empowerment Projects at AMMACHI
Labs at Amrita University
“To become a genius, design for village women” (TED Like Talk)
To be the best UX professional we can be, we need to work on big, meaningful
problems. Creating technology to fit well and empower rural Indian village women is
one of the biggest and most meaningful challenges there is.
This talk describes key aspects of UX work for women's empowerment, and how -
when approaches in the right spirit - it can sky rocket your ability as a UX professional.
Satish Patil is the Chief Designer at Tata Elxsi. In his current role he spearheads the User experience domain at Tata Elxsi.
He is responsible for crafting consumer Insights and strategies for many global clients
in technology and consumer domains for New Product Development, as well as
develop UX Solutions across Entertainment / Media, Communication and Automotive
Satish has over 16 years of experience in Creative Design and during his tenure; he
has worked across multiple domains including Consumer Electronics, Automotive,
Healthcare to FMCG.
He holds a Masters in Design (M.DES.) degree from IIT – Mumbai and a B.E. degree in
“Designing for Digital Life” (TED Like Talk)
Consumers today are surrounded by digital world around them. In any typical day user
would experience numerous interfaces without even realizing, be it the Microwave they
would use at kitchen or TV in living room, checking BP at home, using camera
outdoors or just the panel in Elevator at office. Users consume technology through
hundreds of these products in their daily lives. It’s our responsibility as UX Designers
to build humane experiences for these ubiquitous products.
Unlike the specialized applications we design otherwise, these products are meant to
be used by one and all, They are used in various conditions, involve different form
factors, I/Os and countless unique usecases. Also unlike designing for Web, Mobile or
PCs the design considerations for designing these experiences are vastly different due
based on the form factors, technologies used, computing power available and method
of accessing these interfaces.
This talks aims to unravel the nitty-gritties of using these interfaces, parameters and
key drivers for designing these effectively, and also the latest trends governing these.
Gayna loves people, tools and environments and seeing how their interactions unfold.
And she loves growing the careers of women. After almost 20 years of industry
experience her curiosity about how these elements combine has not yet been satisfied.
Gayna thrived at Microsoft where she became a Director of UX managing teams of
researchers, designers, developers, planners, and data miners.
She was known for
inventing unique research approaches, pioneering the use of ethnography and
instrumentation in engineering teams, defining the art of UX team brand management
to enhance successful outcomes, and intentionally creating diverse teams to deliver
In 2011 she ventured into consulting and established Swash Consulting where she gets
to apply her skills to creating Positive People Experience leveraging her UX experience
and also her background in ergonomics and human factors. She enjoys the diversity of
working on a broad range of experiences including workplace design, organizational
design, and on technology solutions to address PTSD. Her second business is If She
Can I Can where she offers career and leadership coaching to women – this is a
personal passion of hers to contribute to improving the representation of women in
“Is Your Product Gender Neutral?” (TED Like Talk)
Can an engineering team that is 80% male successfully design a product for an
audience that is 50% female? This was a question Gayna Williams posed to men and
women working in software. The women responded 'Definitely not' and the men
responded 'I'd never thought about it, but now you've asked probably not'. First the
research unpacked how personal opinion is brought into the work place and influences
business decisions. Both genders confessed to using personal opinion; however it was
discovered that women rarely raised a feminine opinion.
The next question was where does unintended bias show up in decision making in
product cycles? Many examples were gathered from a series of interviews. Two new
approaches have been proposed to mitigate this problem:
Companies need to enable women to find their complete voice.
Processes in the product cycle should be modified to balance unintended gender
The speed at which products and services are roaring successes or rejected failures is
faster than ever. No company can afford to accidentally not appeal to the female
customer base - so it’s time for companies to open their eyes and take action on this.
Bapu Kaladhar is a Strategic Design Thinker and Information Architect. He is most interested in incubating new business models that deliver social impact, that are environmental friendly and that drive economic growth while strengthening the ‘Good Design for Better Living’ value proposition.
He has established a reputation for building innovative, easy and pleasurable to use products and applications for Goldman Sachs, Met Life, Fannie Mae, Fidelity, Microsoft, Sapient, Cordys, BaaN and numerous startups. He is one of the very firsts to bring User Experience Design to India.
His relentless commitment to social impact has led him to contribute to several non- profit boards.He founded UXINDIA and UsabilityMatters.Org (UMO) – a not for profit organization to create design awareness and make a positive difference in how we educate our next generation through strategic, technological and sustainable innovations. He always believes that spreading awareness is the best form of education.
Programs like Industry + Academia Fusion, UX Clinic, UX Talent Fair, Instill Design - Design Education for a Social Change, TechEase, iINNOVATE, Boycott Bad Designs and World Usability Day have been the most participated and appreciated initiatives.
He graduated from the prestigious Pratt Institute, New York in Design Management and from the Industrial Design Center, Indian Institute of Technology Bombay(IITB) in Design .
Neha Modgil Techved Consulting India Pvt. Ltd., India
Neha Modgil- B Architecture, Masters in Design (SPA)
Global Design Head- Techved Consulting India Pvt. Ltd.
Neha Modgil is a renowned name in the usability & user research domain in India. She
is among the few women entrepreneurs, who understood the upcoming demand of
usability in India and took her career towards user centered projects and educated her
clients the difference between a website design & a user-centered website design.
Neha began her venture in 2007 with a small group of design professionals to provide
website solutions, however with a sudden boom in the demand for internet & smart
phones, Neha then decided to provide complete solutions to her clients and included
software, mobile app designing & digital marketing solutions. Neha rose from being a
Consultant to an owner of a start-up company of the few people to an entrepreneur of
a company with strength of 100 employees.
“How UX she made it happen - Journey of Creating UX to Selling UX” (TED Like Talk)
Back in 2009, when digitalization in India was still in its infancy, imagining a company
with only UX as its offering was considered not just a joke but also non sustainable.
Neha with her true passion for design and vision for success overcame all &
established a global quality brand, Techved Consulting. Today it serves clients all
across the globe. Know all the up’s and downs of her journey and what it takes to sell
design to a design nascent market.
“Designing for the future.” (Workshop)
Technology world is rapidly changing and so are challenges faced by a UX designer. Let's understand what lies ahead of us and how to design for it.
Sally is Chief Design Officer at 4 Inc. She brings 20 years of user experience and
design skill helping global companies develop outstanding customer experience
designs. Prior to 7, Sally was Senior Director of Product Design at Yahoo! She
began her work at Apple’s Advanced Technology Group.
Sally has an MA in Computer
Related Design from the Royal College of Art and was awarded Fellowship of the
Royal Society of Arts in 1992.
“Top 10 Strategies for Building a Global UX Design Team” (TED Like Talk)
"Top 10 strategies for building a global UX design team" examines the context we
design and delivery customer service products and solutions today at 7 Inc. It
explores the challenges we face as design leaders in the industry, and the strategies
employed for getting a User Experience Design team up and running successfully in
Bangalore, Silicon Valley and the Philippines over the past 3 years.
You will learn the benefits of how agile, user centered design methods are at the core
of our work practice; how balanced teams are more successful; the value of having
both quantitatively and qualitatively data driven design; what it takes to work across the
business innovation continuum; why its important to get out of the office and the
benefits of being able to optimize designs experience for the present and design for the
future at the same time.
Sally Grisedale, is Chief Design Officer and reports directly to the CEO of 7 PV
Kannan. We place a premium on customer experience, and make it simple for
consumers to connect with companies to get things done.
Shyama Sundar Duriseti UX INDIA & Citrix Systems Inc.
Mr. Duriseti is a customer experience manager at Citrix Systems Inc. He's worked with
enterprises, online start-ups, and non-profit organizations across various industries to
help them grow by adapting to the changing needs and behaviors of users. He is
passionate about creating consumer experiences for technology driven products and
services. He has master’s degree in Visual Communication Design from the Industrial
Design Center, IIT Bombay and is also a graduate of Interaction Design from
Interaction Design Institute Ivrea, Italy.
His commitment to drive design awareness and
education in India for sustained social impact and business development has led to cofounding
the platform UX India and launching host of programs like Instill Design,
iINNOVATE, TechEase, and Industry + Academia Fusion. He has co-authored
'Expanding User Experience in India' an invited article by UXPA.
“Taste by design” (TED Like Talk)
A great first time experience can go a long way in converting prospects into loyal customers and there after advocates.
As kids we all wished for an extra chance to bat when we got out early while playing Cricket. We all sample sweets before buying them. The idea of trying before buying is an intrinsic consumer behavior.
In this brief session on Business of Design, I will be sharing my experience in designing effective and impactful product trial experiences. Mobility and cloud has made it easy for consumers to try out products and services before they decide to invest time and money in either buying or subscribing over the long term. Designing first time experiences, also known as on-boarding for services or trial for products is a critical phase in the customer journey for CX design to focus on in creating long lasting impact and there by converting loyal customers to brand advocates.
Ranjeet Tayi is a passionate product User Experience designer & design thinker with
over 13 years of experience designing world class UX for large scale data products
with user centric approach. Most products which he designed ranked top in category
by Gartner, Forrester & other Analyst firms. Currently he leads the UX Team for
Informatica’s data security products and recently designed UX for the world's first data
security intelligence product.
He started his career as design entrepreneur, co-founded
Mind Visions (a leading VFX company) and later worked with companies like
SumTotal, Cognizant & Pure IT Usability Research.
His commitment to drive social impact through design thinking, photography & sharing
ideas has led him to contribute to several nonprofit boards and also co-founded Ignite -
Hyderabad. He is one of the core team members for UX India & Usability Matters.Org,
a platform to build & sustain the implementation of design thinking for social change.
Ranjeet holds a research master's degree of philosophy (M.Phil) in Mass
Communication; master’s degree of arts in Advertising and Advanced diploma in
Rama Krishna Kuppa, Founder / CEO for CreativeXperts.
Actively involved in bringing world class products like Norton Ghost, Norton Save and
restore, and Q-series of Motorola live.
Bagged experience in mobilizing large scale enterprise systems, worked for leading
multi-nationals like Symantec, Motorola and Hitachi.
With passion to bring Enterprise mobility to Small and medium businesses Rama
Kuppa formed CreativeXperts in 2009, and created a platform ”StoreONGO" that helps
create mobile presence for any business without any technical knowledge and in less time.
“Bring clarity to complexity” (TED Like Talk)
Business tools can be extremely complex. We aspire to put powerful technology and
useful insights into people’s hands, but finding the right balance between simplifying it
and giving access to innovative, advanced functionality can be difficult. In the consumer
space, we strive to reduce the design to the simplest form possible, eliminating
complexity at every turn, often focusing people on a single path and call to action. In
business, however, we’re designing for a population with sometimes radically different
levels of expertise.
The persistent challenge we face is to figure out how to take all of that advanced
technology and make it accessible to people who aren’t necessarily experts, while also
provide providing experts with access to the advanced features and functionality that
they want and need to do their work. Business workflows and technologies have
inherent complexities that must be understood and respected, and yet everyone
benefits from the elimination of unnecessary complexity.
Ivy Mukherjee The Hebrew University of Jerusalem, Israel
22yrs old visual + interface Designer and Social Innovator passionate about UX
research and more so about design thinking approach.
I am currently working as a summer Research Fellow at The Hebrew University of
Jerusalem, Israel in Trans-Disciplinary innovation program.
My name means "evergreen" and everyday I strive to live upto it. I love spending my
time daydreaming and researching about new possibilities on cutting edge projects
where design and technology meets together with the essence of storytelling.
Over the years, visual communication design has remained a constant as my
understanding of it's reach across products, services and systems evolved.
I design because I care about people, mundane routines and the world we live in. I’m
interested in exploring the identity of ‘things’ in our day to day and the diversity of
interactions in different cultural contexts.
I have been featured twice by Deccan Chronicle, Bengaluru edition for my works.
Got featured on Kyoorius as their "artist of the month" .
Cupick featured my works in the "Emerging Visual Artists, Designers from Bangalore,
Jamshedpur Women's College's FAB tabloid featured me as the "RISING STAR" (art
and design field).
I believe in "People create better things together."
“From being a visual designer to becoming a human entered design innovator” (TED Like Talk)
What is the point of pursuing design and trans-disciplinary innovation if not finding
purpose in a grander vision? I have come to the conclusion that Human Centred
Innovation (HCI) and Innovation design should not just be about self-gain but instead, a
crucial tool that can be used to make a personal impact in lives in tangible ways.
Design that has to tell a story or a message to spread, design that is used to and
closure or gain understanding through any form of therapy, design that is used to
educate individuals and their voice to express themselves. That is ideal, the noble, and
the self less art that I hope to achieve in this brief life.
There is great opportunity to bring “design in everyday life" to underprivileged children
and the whole society by working with a well-funded art and design institution with
values in community outreach programs. Such children who might think that design
and innovation could never be a part of their lives, has been my target group ever
since teaching became a real choice for me. And with a proper education, I am
confident that I would be able to make a real difference in someone’s life.
Anubhuti Jain is currently leading the mobile charter for seller design at Flipkart. A
senior UX Designer, she has worked on both seller and consumer facing products at
Flipkart in her one year stint so far. Prior to Flipkart, she was helping make meaningful
solutions at Groupon, USA. She has a masters in design from Carnegie Mellon
“Internal Empathy - Bringing UX to the team” (TED Like Talk)
Empathy and UX can go a long way in building team culture and increase productivity.
In this talk, I will discuss about empathy and its correlation with UX, draw design
parallel between UX principles that can apply to building team culture and the
importance of the same.
A Designer who enjoys coding and designing interactions for web applications
Currently working with Adobe Systems. An Invited Expert at W3C(World Wide Web
Consortium) in HTML Working Group.
Passionate about User experience design, Human Computer interaction and
“Building Experience for WORA (Write Once Run everywhere )” (TED Like Talk)
As per Harris Interactive(World’s leading user research firm), if the mobile app is not
useful, about 69% of people have negative perception over the brand; 32% of these
app users pass on their bad experience; and about 13% avoid downloading it due to
previous bad experience.UX plays a crucial role in determining the brand value of a
company. Days back, Companies built their presence in mobile either by web-apps or
native apps.Webapps are de-limited by hardware access and less scope for user
experience, whereas building native requires more cost, skillset and time.
A company named Nitobi, addressed this issue by building an experience which
combines best of both worlds and enabled developers to build cross platform
applications using web technologies. Hybrid apps fulfilled the every developer dream of
“Build once-run anywhere”.With the increase in the capabilities of HTML5 and open
web, Hybrid apps have pushed its limits to the next level. Currently about 25% of apps
in Appstore are hybrid and its expected to reach 38% in couple of years.
This talk will cover the aspects of building experience for hybrid apps from a designer
point of view. Catch me at UXIndia15 - Rise of the Planet of Hybrid Apps.
Dhaval is founder of Abir, A Business Design Consultancy based in Ahmedabad, India
(www.abirdesign.co). An Experience Strategist, and a Creative Systems Designer, he
has the right mix of analytical reasoning, critical design thinking and business
He also has 13+ years of experience as a technology professional designing and
delivering complex systems software in Silicon Valley.
His MBA in Design Strategy from California College of Arts, San Francisco and MS in
Computer Science from University of Southern California, Los Angeles puts him at the
unique intersection of business, design and technology.
This broad perspective and experience gives Dhaval the necessary tools to guide
businesses on how to empathize with customers and deliver meaningful experiences.
“Meaningful Customer Experience” (TED Like Talk)
People dont just buy products or services, but they seek meaningful experiences. It is
indisputable that we are in an experience economy. An experience need not be only
functional (ease of use of a product or service), or emotional (delightful). But it should
evoke a meaning in customer's life. A business that is designed to connect with its
customers at the most stable core meanings level is more likely to succeed in creating
a loyal customer base. This talk will explain what is a core meaning, why they are so
important to connect with customers, and why a business should be in the business of
evoking meaningful experiences in their customers' lives.
Jefferson is a Consulting leader at Cognizant Technology Solutions. He specialises in
Digital Strategy and Design. He is widely travelled and has vast experience in
consulting global Clients. His interest lies in Business design which he actively pursues
and practices in his consulting engagements. He strongly advocates Design thinking
which can be applied to various disciplines in effectively producing great Strategies
including Governmental and Inter-governmental policies.
“Design thinking in producing Digital Strategy” (TED Like Talk)
Digital Strategy is an outcome of combining different disciplines. It could be Design,
Marketing, Process , technology and others. How do you manage to bring the right
strategy and how do you communicate business value to your stakeholders is anyone's
challenge. Design thinking can be used effectively in such scenarios to build value
propositions and collaboration techniques to bring out top class digital strategy. In the
current world scenario we find the collision of business and technology streams.
Increasingly the business teams in large enterprises are getting involved in the Digital
business and vigorously participate in building of digital strategies. What has been
largely technical domain now runs as business domain.
Different teams are now
involved and getting interested in building a cohesive and meaningful digital strategy.
There is a definite competitive aspect to it as increasingly large enterprises are forced
to look digital. Almost all domains such as banking and finance, retail, insurance,
Information and Media are focusing their budgets and efforts on building a sustainable
digital presence. Multi-disciplinary approach is needed to build such enduring digital
strategy. Business design thinking plays important role in bringing together the various
disciplines and produce value out of the proceedings. The design thinking workshops
played major role in the author consulting engagements in bringing together
sustainable digital and design strategies.
The focus components of Business, process,
technology and users/customers are effectively analysed to produce effective strategy.
Concepts are derived through conceptualization techniques and rapid prototyping to
bring clarity to the business stakeholders who are across the globe.
It is important to bring the Outcome factor to the business while deriving such
strategies. Effective measures such as user productivity, branding, customer
experience indices and other such measures are needed to bring out winning digital
strategies. Design thinking plays a major role is holistically bringing a solutions to such
challenges and the outcome is well appreciated by the stakeholders including the
business and technology communities within the large enterprises.
A versatile UX designer and an artist by heart who believe in philosophy 'Simple is
Beautiful' , which helps me in simplifying complexities in design.
In my total IT career I have juggled between multiple roles. Starting my career as a QA
Analyst I discovered my passion for design and moved to UX field. Current role and
responsibility is of UX consultant with Umber Learning Facility, Pune.
Right now I am also exploring the field of training by mentoring startups and freshers.
I am also Founder/Designer of creative group called 'Creative Doodle' in Pune which
works with a vision to encourage and sensitize creativity and design in all ages.
“Designing Experiences For Children” (TED Like Talk)
Designing experiences for children while designing any interface is a unique and
challenging situation for all UX professionals. It's not just a matter of good intuitive and
simple interface - but it require us to consider many consideration as per the age
group, interaction models and child's perspective.
In my short talk I am going to explain mainly how kids are different, what are the key
considerations we have to keep in mind while designing UX for children and is there
any child centered design process.
Naveen is Head of User Experience at KeyPoint Technologies. Previously, he was a
design manager at Microsoft where he worked on various products including Bing.com,
Cortana, Skype & Dynamics CRM. Naveen is a designer by heart with passion for
starting and building design teams and developing talented designers and researchers.
“Bring soul into your mobile experiences” (TED Like Talk)
Good design makes us feel. We know good design when we see it and we’ve all seen
great design concept get whittled down and diluted through multiple review cycles and
the development process. Companies who maintain the essence of what makes a
concept great is hard and it requires dogged persistence and dedication to the design.
It’s no secret among designers that if you create an experience that connects with
users on an emotional level, you’ve succeeded.
Naveen has some ideas you’ll want to hear. Find out:
Why is it important to make an emotional connection?
How do we keep product soul intact during the design process?
What are the principles to bring magic & meaning in our products?
Prashanth works as a User Experience Designer for iNautix Technologies - Bank of
New York Mellon’s Technical Operations and Development Center. He holds more
than three years of professional experience in Design technologies with great passion
for UX Design, Usability testing and User research. His contribution to the team
includes comprehending the requirements, designing and delivering high quality
experience for both online and offline world. With his expertise in Design Process, he
provides interactive prototypes for Desktops, Mobiles and Wearable Technologies.
is proficient in analyzing the application or product requirements and user personas;
designing user interfaces from scratch; creating High and Low fidelity prototypes that
conveys design and interactions to the Business and Technology; Redesigning user
interfaces to improve productivity, user performance and addressing design problems;
Conducting usability tests, analyzing the results to benchmark the UI and arrives at
He also has excellence in design tools like Axure,
Balsamiq, Invision, UXPin, JustInMind, MockingBird etc. Prashanth holds a Bachelor’s
Degree in Information Technology and apart from relishing as a designer he is also an
avid Technophile, Blogger and a Socializer.
“How we connected lights and phones to improve our Business?” (TED Like Talk)
Unarguably the biggest driver of productivity and growth in the next decade, the
Internet of Things will accelerate the reinvention of sectors that account for almost twothirds
of world output. With the technology that is believed to produce an economic
gain of US$14.2 Trillion in the next decade, are we just using it to control the room
temperature and record our favorite TV shows? Or are we heading beyond the abilities
of just monitoring your home appliances?
When small startups could easily leverage IoT into their business model, how did a
230 year old large financial firm in the world managing assets approximately
$1.7Trillion, build the “Internet of Business Things” architecture and improved the
experience of customers and employees just by connecting phones and lights? How
did the UX connect the dots to boost their revenue and transform the workforce? How
did we connect more and got better?
Adi Veerubhotla is a Design Lead at IBM Watson Design. She works on cognitive
computing and information exploration. In the past, she’s worked in the search and big
data space. She started out on the more technical side of software, having worked in
various roles as a developer, data analyst and an applications engineer, and eventually
moved into the world of user experience with the goal of making software more
effective for people who use it.
She holds an M.S in Human Computer Interaction from
Carnegie Mellon University, and hopes to spread the joy of good design around some
more to make this digital world a better place.
“Practical Design - Using Design Thinking in a Balanced Product Team” (TED Like Talk)
This session will look at the value of design thinking by using concepts from the IBM
Design Thinking framework - hills, sponsor users and playbacks - and call out key
actions required for adopting design thinking as a way of work - viz., collaboration,
alignment and focus within the team.
I will also share from experience what role a designer can play in guiding a balanced
product team through this way of working, by adopting concepts from lean UX.
Rashmi Sethi is a seasoned professional with 18+ years of experience across various leadership roles within Business and Technology (strategy & execution).
Her overall experience spans across Research & User Experience Design, Global Product-Delivery Management.
A strategic thinker with can-do attitude. She has this unique ability to strike perfect balance between the right-left brain; between creativity-strategy!
Currently, Rashmi is Associate Creative Director with Sapient Nitro.
Prior to this, she has extensively worked on new-product launches (concept-till-go live) in Enterprise and Consumer space and omni-channel business applications with global companies like Fair Isaac (FICO), SAP Labs, Tech Mahindra, ANZ IT etc.
She is well travelled and has vast experience with multi-cultural teams and users' across diverse geographies - Asia- Pacific, USA, and Europe.
Her interest lies in innovation in products & services in emerging markets, enhancing customer experience, phy-gital space.
“Customer Experience Strategy” (TED Like Talk)
Difference between Customer Experience v/s User Experience.
Designing your Customer Experience Strategy.
In this session, She will…
Illustrate by citing examples on what is Customer Experience versus
Talk about why Customer Experience is a key differentiator in
today’s environment and how to design a Customer Experience Strategy.
Basically, a holistic approach, that focuses on designing for
‘cumulative’ experiences across all-channels and multiple touch-points
that a consumer will have with your brand over a period of time.
After doing BTech and MDes from IIT Bombay, started career with Godrej designing
fonts and keyboards for Unix terminals. From there was involved in various
organisations designing solutions for desktop publishing systems to enterprise web
applications to mobility solutions today.
Was a director at software ‘Summit Information Technology’ for a long time, working in
news media segment and later was with ‘Process Nine Technologies’ a start-up
working in Indian language domain.
Software designed by him on news, advertisement and content management are being
used by publishers like Times of India, Amar Ujala, Dinamalar, Dawn in Karachi, Daily
News in Bangkok, and by many in Sri Lanka and GCC countries.
Today works for ‘Avahan Innovations’ in Gurgaon – an Ideal job where he normally
“When the User is Uncomfortable With English” (TED Like Talk)
As we cross one threshold after another in mobile and internet penetration, we need to
confront with the requirement of making our products usable for the larger Indian
audience which prefer the local language.
Biggest bottleneck is our own conviction or lack of research in user studies.
As a result one sees very few products designed with local languages in mind. At the
most there are cases of retrofitting localisation onto products originally designed and
tested with English use cases.
Few years back it was difficult to find supporting platforms; today most O/S on desktop
and mobile have out of the box support for most Indian languages.
So today font is not a problem anymore.
So what are the problems that we need to prepare ourselves with when we design for
How does one get the content in the required languages?
The answers are mostly straight forward. This talk aims to present all related issues
and solutions in a short package.
Vandana Abraham 7’s India Design Studio, India
Vandana leads 7’s India Design Studio.
She works with the Digital products teams on 7 Chat products and Service Delivery to roll out advanced user experiences in client applications.
She has over 20 years experience in product design strategy development and user
centred design for mobile consumer applications and business platforms
Vandana studied Textile Design at the National Institute of Design in Ahmedabad,
India. She focused on fabric construction and surface design, with electives in
exhibition design and visual communication
“Leading a UX Design team in India” (TED Like Talk)
Tips on leading a user experience design team in India for a global market
Narender Gangapuri UX Lead, Principal Architect at Cognizant Digital Engagement Practice.
Narender has 18+ years of experience in design with an ability to envision enterprise products and customer requirements. His core skills include driving the business, design analyze and strategy planning following the UCD process.
He is solution oriented, customer focused and forward thinker.
He successfully completed design/deploy enterprise products in web/mobil platforms for fortune 500 global clients. He is a social mover in UX community and an active organizing member in various design events, international conferences and client workshops.
Girish Prabhu Srishti Labs,Srishti Institute of Art, Design & Technology ,India
Girish has 25 years of experience in user, business, design led innovation, new
product & business development, and product internationalization & localisation. Girish
has published referred papers in international journals, holds 16 U.S. patents and is an
invited speaker at both national and international conferences. He is a member of
PDMA, ISPIM and ACM-SIGCHI.
He holds a Ph.D. and M.S. in Industrial Engineering
(Human Factors) from the State University of New York at Buffalo and a B.E. in
Mechanical Engineering from National Institute of Engineering, Mysore.He is
interested in innovating for emerging markets & usages, and product & service
Dr. Girish Prabhu is currently the Director of Srishti Labs, a centre for Human Centered
Innovation and Experience Design at Srishti Institute of Art, Design & Technology. He
is also the Dean of Srishti's School of Design, Business & Technology. Prior to this
assignment, he has held various management positions in new business development,
research, and product commercialization at Eastman Kodak, HP, and Intel and was
instrumental in implementing human-centered design and innovation processes in
multiple product areas.
“The Future of UX Design: Do we need a different framework?” (TED Like Talk)
India is in a constant mode of transition. In many areas it feels like a developed
market, in some it has leap-frogged, whereas in many other areas is still emerging. The
trends of comprehensive wireless network, cloud and big data analytics, social
computing, and Internet of Things (Sensors + processors + networking) are likely to
change how people in India will lead their lives. It is hard to predict where the next 15
years will take India. With the current growth trajectories, around 291 million people will
be out of poverty and the middle class will rise by 10 times to around 500 million
between now and 2025
This will have major implication for design and innovation. Do we have the right tools
and processes to create UX for this future? Will the current user-centred design
methods allow us all to create break through UX? The speaker through his experience
and research will touch upon frameworks that may be needed for designers to be
prepared to design for this future.
Priyanka is a digital strategist and co-owner at Fractalink design studio pvt. Ltd with 14 years experience in the field of design. She has been instrumental in converting chaos into organised data and impossible requirements and briefs into meaningful user journeys for her clientele and delight for the users.
Priyanka started her career as an Architect and went on to pursue her love for UX and UI by acquiring a master's degree in Graphic Design from Middlesex University in London. Post her graduation She joined one of the leading agencies DMGT (Daily Mail and General Trust) in London as a UX and UI designer.
With a strong motivation to bring about a change in the field of UX and UI design and help propagate the role of user experience in the Digital Design domain in India, She returned to India to start her own start-up.
Since then, she has been instrumental in shaping up some of the biggest brand in India and helped them create delightful experiences on various digital platforms, which includes Andriod, Windows 8, iOS and web. She has also been closely working with Samsung and Microsoft to shape some of their initiatives in their respective platforms. With close to around 4 years now in India she has helped companies across various verticals which include BFSI, Data Analytics, Entertainment, e-commerce to come on board.
With the experience that she has gathered during her journey, she conducts UX workshops across India as a way of giving back to the community. she have been an active mentor on several start-up communities like iAccelerator (IIM Ahemdabad), IQ bootcamp (Mumbai), TiE (Mumbai). Her objective is to instill the idea of, how good UX marks the base of a good digital product among young start-up communities.
In her own small way she wants to bring about a change in the social structure of India and the perception of women and the do's and don'ts associated with them. I believe and thrive on the philosophy of 'Be the change you want to see'.
“Digital Brands - Designing to tell stories” (TED Like Talk)
Brands have changed meaning over the years. From being aspirational they have
become experiential. They no longer are built on legacy, but are built on how effectively
and meaningfully you intervene peoples lives. And once you establish a meaningful
place in their lives they cease to exist as brand names but become a part of your
vocabulary. The key is to establish that meaningful connection or need in people’s lives
which can be weaved into their life story. The talk will throw light upon how storytelling
is key to designing great experiences for digital products.
On the canvas of digital, Sudhindra crafts positive experiences to people armed with
insights, empathy and behavioral understanding. As an Experience Strategist, he helps
craft vision for partners to see their worlds in action. As a Design Leader, he designs
environments conducive to creating meaningful, game changing and award winning
In the field for over 17 years, he has been recognized for his work through awards
including Most Innovative Product award by NIA in Singapore, a Blue Elephant at
Kyoorius, category best in Interactive Media Awards and Internet Advertising Awards.
He is an advocate of Emotional Design and is passionate about holistic experiences
and elevating business conversations through the power of design. His interests
include designing digital environments that shape behavior and habits and that
enhance the quality of everyday life.
He is an active Interaction Design Association (IxDA) volunteer and was till recently the
Regional Co-ordinator for IxDA Asia.
He is an avid writer and has been published in mainstream publications such as
Business Standard, Business World, Dataquest and Exchange4Media and speaks at
various conferences on Experience Design topics.
“Design in Marketing Or Marketing in Design?” (TED Like Talk)
Interaction Design is increasingly used in Digital marketing and in effect in the overall
marketing strategy of all organizations. Essentially, it means where design was
employed towards efficiency to a large extent, we are now looking at revenue
generation, expansion and the very foundations for the organizations and most
importantly in connecting with their consumers.
Organizations have traditionally used the medium of communication to communicate
their brand essence & values. Marketing has spear headed this notion and has largely
employed clever creative and visual mediums to tell the story of the brand through
emotions. But what they often lack is the understanding of these emotions and
employing them towards changing behavior through the medium of digital and
interactive technology. That is where Design can unlock value and create truly
meaningful experiences. And in effect, change the face of Marketing itself.
Deepa is a design and product leader who most recently worked at Intuit as the Director of Design and Product Management.
Deepa’s passion is to transform customers’ lives by creating products that solve their biggest unmet needs. Products that make the customers’ life better! She likes to play roles that allow her to create a positive and large impact on the employees of a company, its customers and its shareholders.
Deepa has 20 years of experience in the Tech industry where she has played a variety of roles across Product Development, Experience Design, Product Management and General Manager. Think of her as someone who loves to create products and developing people.
Deepa’s experience has given her expertise in creating and taking global products for both emerging markets as well as developed markets across multiple domains – Operating Systems, Financial portals, Business and financial management solutions, Retail and Information services, across multiple platforms – Online, Desktop applications and mobile applications.
Balakrishna Chamola Tata Consultancy Services, India
Balakrishna is a User Experience (UX) professional with 14 years combined experience in Visual Designing, UX Solution Architecting and Information Visualization; across various domain, technologies and devices.
Balakrishna possess and practice User-Centred Design Process, Usability Principles and Information Visualization Techniques in a day-to-day engagements to create a holistic, end-to-end experience for fast, accurate and context driven information to the user.
He has been exposed and involved in various activities like Understanding Requirements, Gathering Data, Analysing Data, Information-Interaction Designing and Usability Testing to transform business/user needs into effective and efficient products, which in return add value in providing engaging and delightful experience to the customer.
“Design Ingredients & Recipe for Data Visualization” (TED Like Talk)
In today’s world we see huge volume of data are getting generated every minute
through multiple sources; such as Social networks, IOT, Sensory devices and so on.
With the increase in volume of data, it is but imperative that the visualizations that are
created using the data; needs to be intuitive, easy to understand, interpretable and
This classic problem statement has raised bar for the designers to create meaningful
data visualizations. These visualizations are not just visual representations, but tools
using which an Analyst, a Business User or a Common man interprets information and
Some common questions that designers face when encountered with Data
Visualization assignment, are
How do we begin with design for a complex visualization?
Is my approach correct?
Am I following the rules?
Are there any rules at all?
My talk is aimed to answer these questions in a form of Ingredients and Recipe that
are needed to create effective, meaningful and accurate Data Visualization.
Sangeetha Jayaram is a consultant and a senior executive in Tata Consultancy
Services. She has more than 15 years of industry experience that includes Project
Management, Program Management, Delivery and Stake holder management. She is
a BE in Information Science and Technology from Bangalore University, India.
She was instrumental in setting up and heading the User Assistance and the Visualization
center of excellence's, in TCS. Her current responsibility includes:
Lead and manage a group of professionals with varied backgrounds such as
visualization designers, technology developers, and core user assistance professionals
Develop, manage and institutionalize new practices and methods in the field of
visualization and user assistance.
Evangelize visualization and user assistance practices across various units within and
Explore the space and build capability around design, technology excellence and build
processes that can be institutionalized at a unit level
“Can Visualization Design make or break a Visualization & How!” (TED Like Talk)
One of the growing trends in the field of BI is the increasing acceptance and
recognition of Visualization as a form of analytics. Considered as an interesting
combination of multi-dimensional discipline of art, science and technology, viz derives
its ability to communicate intuitive insights by leveraging human visual and cognitive
abilities. Traditional reports and dashboards are replaced with interactive visualizations
that are designed with a purpose. With the increase in applicability of visualization,
comes the responsibility of designing it to meet its objective. Designing complex
visualizations require a keen sense of understanding the viz’s core objectives, the
dynamics of “when/what and where” questions being answered, the delicate balance
between intuitiveness of the visualization and the visual appeal of the same. Imbalance
in any one of the core parameters can lead to a visualization that is confusing,
misleading and non-intepretable.
As Designers, one can veer the visualization from going from clear to clutter,
persuasive to ambiguous, straight forward to random, by following certain principles
and best practices. Most importantly, Visual Designs drive the way Visualizations are
consumed. By following these key practices, one can create aesthetically beautiful
visualizations while not letting go of the objective, insight and purpose of the
“How an idea became a publication” (TED Like Talk)
The publication has done 60 issues so far, 2 annuals, one online board an a award
programme. has featured 500+ designers, most covers have been picked up by other
publications and TV channels as creative news from India. Sudhir will talk about this
journey of POOL Magazine, seeds for which got sowed in 2002 when he founded
Designindia yahoo group.
Saleem Ahmed Centre for Product Design and Manufacturing (CPDM) Indian Institute of Science, India
The Centre for Product Design and Manufacturing (CPDM) was established in 1998 to
pursue excellence in teaching, research and industry interaction in the area of Design.
The two-year M.Des programme is the flagship program of the Centre. The Centre is
perhaps the only place in India pursuing an active research programme in Design
spanning the broad areas of Design Theory and Methodology, Human Factors in
Design, PLM and, Vehicle Design, Simulation and Testing.
Utkarsha Malkar Asst. Prof. Graphic Design, Advertising, Publishing and Television, MIT INSTITUTE OF DESIGN, INDIA
With work experience ranging over 20 years, starting with J. Walter
Thomson as an Art Director, moving on to Publishing with the launch of
“OVERDRIVE” and then Manager Graphic at Star News Corp.
In my many roles have applied creative thinking to various industry
sectors, enhancing my abilities as a Creative specialist. The last 10 years
have been spent in providing online / branding services under the
banner – ubcreative.
As a mentor and guide to young designers – I play my role as Prof.
Graphic Design at the prestigious MIT- Institute of Design - Pune.
Design courses in India are very different in their pedagogy, approach
and application as compared to the conventional professional courses.
At MIT we create a breeding ground for future leaders and Design
I take courses which are multi-disciplinary and converge human values,
technology and business management.
In this context MIT Institute of Design, addresses the new and emerging
socio-cultural and economic aspects. Understanding and creating quality
life products for the national and global customer and generating a
culture of innovation.
Kshitiz Anand L'école de design Nantes Atlantique, India
The India Studio of Lécole de design Nantes Atlantique (LEDNA); one of the leading
Design Schools in France, runs in academic collaboration with The Design Village,
Noida. The school is set to provide international students a better wholesome learning
experience of design in a developing nation like India.
LEDNA is also incharge of the
academic curriculum development for The Design Village, to set up bachelors and
masters program in Design.
Sneha is a User Experience designer at YUJ Designs and responsible for driving
customer projects independently.
She is adept at creating, concept sketches, personas, scenarios and detailed
wireframes. She works directly with client product managers and stakeholders
throughout the design lifecycle.
She has an innate liking for complicated products,
across multiple domains and enjoys decoding the problems layer by layer - be it
ecommerce, technology or banking.
Sneha is objective about her designs. She says “Don’t fall in love with your own
designs - look for what users have to say. The shapeup the designs”.
“Design in women” (TED Like Talk)
Through this talk Sneha would like to discuss and present her observations about
design, women, work culture and whats best for the UX industry. Is design omnipresent
arts or science with which women approach it? She will also touch what synergy works
best for men and women at work to design more successful products for the users.
Rahul Mohan DYPDC-Centre for automotive research and studies, India Student Presentation
“Automotive design” (TED Like Talk)
I Will be presenting three automotive design based concept:
BMW Pickup Truck :An emotional design presentation for artists who like live
painting.Its a fusion of sporty look with a tough character of a pick-up.
Nissan Concept for rural India: It is a practical design for business people who live in
rural areas,who transport goods regularly.It is also for those people who run a public
transport business like share auto.
the limitations(according to the brief given)was that the concept had to be cheap and
flexible in its purposes of use.
Volkswagen traveller : This is completely a styling project.
I Am Automotive design student who recently have got into UX/UI design.I will also be
talking about my thought behind UX/UI design.
I Will be presenting my personal weather application project which I was doing during
my UX/UI training.
Ripul is the Founder and Director of Research at Kern UX, a global design research
and innovation consulting company. He consults with Fortune 500 corporations like
Philips, Sony, Nokia, Microsoft, Google, Facebook, Siemens, Standard Chartered
Bank, Lufthansa, eBay, Amex and others.
Ripul sits on the governing board of International UX Partners, an alliance of 19 UX
He is passionate about building products that people love and use everyday. He has
built award winning software products, banking products, and has patents in online
Closely associated with startups, he mentors them while working with several Angels
“Active Usability Testing: Superfast UT Results” (Workshop)
Active Usability Testing was pioneered by Amberlight Partners, a UK based UX
company. This new usability testing method ensures that the time taken to analyse the
testing results is drastically shortened. In fact, by the time the field work is over, the
analysis is over too!
This workshop will NOT introduce Usability Testing in the lab, the participants are
expected to have conducted some usability testing in a lab. The participants are also
expected to have done some note taking too.
In this hands on session, the participants will analyse a live usability testing session
using the new technique.
Sulekha Kuthiala is an interaction designer with over 13+ years experience in designing web, desktop and mobile applications. She is based in the Silicon Valley and has worked with some of the top companies like Intuit, Cisco, eBay, Oracle and Bank of America.
Sulekha Kuthiala is an interaction designer with over 13+ years experience in designing web, desktop and mobile applications. She is based in the Silicon Valley and has worked with some of the top companies like Intuit, Cisco, eBay, Oracle and Bank of America.
She is a design thinking coach and employs Lean UX and rapid prototyping techniques to ship awesome products faster to the customers. She leads cross-functional teams in end to end design process including problem definition, customer insights, iterative design, prototyping and usability testing.
Her area of interest lies in the intersection of technology and new learning models for students of all ages. She has conducted several community workshops such as ‘Family Innovation Day’ and ‘Product Design for Girls scouts.
“Designing Delightful Experiences” (TED Like Talk)
Garima Gupta Langoor Digital Pvt Ltd, Bangalore and Australia
Garima is a design thinker, researcher and strategist with acute sensitivity towards business. She is passionate about creating impactful products and services, which people love to use and engage with. She likes to create synergy between different perspectives to derive meaningful insights, which help shape the strategy for disruption in the market.
Garima is currently working as an associate creative director with Langoor Digital Pvt. Ltd., designing and strategizing digital experiences for clients spanning India and Australia.
She has spent 8 years of her design career, designing experiences and communication strategies for corporates and mentoring startups to design their business around the users needs effectively. She had also co-founded an e-commerce company, which helped to get well designed and made in India furniture to the Indian consumers.
DR. MURALI NAGASUNDARAM Academic Innovation & Design At Manipal Global Education Services, India
Dr. Murli Nagasundaram is a Professor of Management and a consultant on creativity, innovation and design thinking in business, government, education and society. He has been teaching at business schools, training and facilitating business teams, performing research, and conducting innovation and creativity workshops for over two decades.
Murli has a PhD in Management Information Systems (U of Georgia, Athens); PGDM (IIM Kolkata); and BE (NIT Tiruchirapalli). He was also trained in the Osborn-Parnes Creativity Problem Solving Methodology (CPS) at the Creative Problem Solving Institute (CPSI) founded by Alex Osborne and Dr Sidney Parnes.
Murli’s early experience in the IT industry led him to pursue a PhD in Management Information Systems. In the 1980’s he co-founded Collaborative Technologies Corporation, in Austin, Texas, where he helped develop VisionQuest, a pioneering groupware tool to structure and augment group interaction and creative thinking, as well as the socio-technological theories on which it was founded. Later, he was a tenured faculty of the College of Business at Boise State University, Boise, Idaho. He has also has taught, conducted workshops, and consulted at institutions and corporations in the US, Singapore, Dubai, and India.
Madan Padaki Co-founder, CEO & Managing Director, Head Held High Services, India Co-founder & Director, Sylvant Advisors, India
Madan Padaki is the Co-founder, CEO & Managing Director of Head Held High
Services, a rural access accelerator that unleashes the power of the Ruban (a term for
the neo rural-urbans) by providing career access to youth, business access to
entrepreneurs and market access to corporates.
Madan Padaki is the Co-founder, CEO & Managing Director of Head Held High
Services, a rural access accelerator that unleashes the power of the Ruban (a term for
the neo rural-urbans) by providing career access to youth, business access to
entrepreneurs and market access to corporates.
Partnering with other Education leaders, Madan is also a co-founder & Director of
Sylvant– a pioneering initiative to create a robust scaffolding for education
entrepreneurs to succeed. Sylvant invests and supports early stage education
entrepreneurs and has a current portfolio of 8 education start-ups in India.
An engineer from NIE Mysore and an MBA from SPJIMR, Mumbai, Madan had worked
with Wipro, Infosys and Mphasis (Japan) – before being bitten by the entrepreneurial
bug in 2000 when he co-founded MeritTrac – as a pioneering idea in skills
assessments. MeritTrac is today India’s Largest Skills Assessment company and is
recognized as a thought-leader in the sector. MeritTrac was acquired by Manipal
Global Education Services, one of India’s largest education services company. In 2011,
Madan moved to Manipal head up Strategy, Innovation and International Partnerships
for Manipal Education and transitioned out in March 2013 to take a full-time role in
Head Held High Services.
He is also on the Governing Council of TiE Bangalore, Indo-American Chamber of
Commerce, Karnataka and is a founding Partner of Social Venture Partners,
UX Designer on an entrepreneurial journey. I have been closely involved in building
interesting products with multi disciplinary teams for the last 5 years. Industrial design,
design for future, lifestyle products and mobile experiences are powerful motivators for
me. I have worked at Hewlett Packard Design Studio, Credibase.com, and Amazon.
I am currently building Inves, a Fintech startup focussed on making investing easier for
first timers in India.I have wanderlust and a weakness for good grub. I would love to
talk about my current experience as a designer+founder. Also anything related to
canines, science fiction, and good grub would interest me.